IOL Jobs :: Advice & News

Congradulations SAB and the finalist. Your reputation is building block of your brand. The Brand U

IOL Jobs :: Advice & News: "One of my privileges during the past week was to address the finalists of the SAB KickStart programme, all previously disadvantaged entrepreneurs aged between 18 and 35, prior to the awards ceremony in Johannesburg.

It was an exciting time with a bright, energetic and interested audience who wanted to hear how to build their own brands and raise their profiles in order to attract the work that they love.

One of the hardest tasks facing any entrepreneur is the daunting task of selling themselves. We agreed collectively that it is essential that you believe in yourself and see your own value before you even try to persuade anyone else of that value. Only then can you put a price to it, and a large part of that price is your reputation for the work that you do."

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SNM Global Holdings Announces Enhanced 2010 Business Plan: Launches MicroTechnology Transfer Program and MicroEquity Partner Loan Programs - MarketWatch

SNM Global Holdings Announces Enhanced 2010 Business Plan: Launches MicroTechnology Transfer Program and MicroEquity Partner Loan Programs - MarketWatch: "Business Model and Operational Strategy Overview:

The Company realizes revenues from the distribution of its technology, products, and solutions through its network of international agents and distributors and through the licensing of Intellectual Property through its innovative mt2 Program. The Company provides its International MicroEquity Partner program to our local partners in our target international markets. This program provides initial funding to a community building and life-enhancing organizations. The Company sees profits through equity ownership and sales and distribution of its technology and solutions.

SNM Global mission is to provide innovative technology solutions that enable emerging markets to meet basic needs and provide the foundation to transform into contributing member of the global society.

SNM Global vision is to be the leading technology enabler and community builder of emerging markets.

We acquire, develop, integrate and operate strategically aligned technology assets in rapidly growing emerging markets where expansion is planned through additional investments to support organic growth; thereby providing significant revenue, equity growth, and provide for the betterment of emerging economies."

IOL Jobs :: Advice & News

IOL Jobs :: Advice & News: "The joke goes like this: there are three types of people in this world - those who can count and those who can't.

And there are only two types of leaders in this world - those who inspire others to follow them through authentic engagement, and those who don't.

Stephen Covey, of the 'habits' books, talks about moral versus positional authority. He asserts that people who work for leaders with moral authority continue to give their best even when the leader is not around."

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The Greatest Known Brand

The greatest known brand is the also the best known brand and the biggest business in the world, you know. It is generally known to be the most neglected company in the world.

The mission statement of this company has been revised many times, but none of the revised versions is kept in the accessible archives for all of us to learn from. The goals of the company have been identified, recorded and kept under lock and key. These goals have been pursuit and abandoned quietly with or without reason. The decisions made in this company are never open. The executive actions of the CEO are always on the defensive. The company doesn't seem to know that it is leading in all markets.

The brand has the best software in the world, and a robust hardware infrastructure. The brand structure is first class but only 10% it is used, in order to avoid the competition copying the 90%. If the competition manages to copy the brand structure, the executive believe they will succeed in copying the 10% only.

The CEO is the major shareholder. The stakeholders are many, are supportive, and productive. Unfortunately most stakeholders are shunned, ignored, hated, and shut out. A small number is allowed access to information some times, when they happen to be present at the right time, when the CEO is forced by circumstances to consult.

The services of this best known brand are in demand but the supply is restricted, to avoid hard work, competitors copying the brand's intellectual property and bothersome customers.

The accounting systems of this best known brand are robust. The company has effective control systems and clear procedures in place. However, adherence to the controls and procedures is not practiced except in circumstances where non adherence affects the CEO personally.

As you read about this company, which is the greatest known brand in the world and also the biggest business in the world; you are probably thinking "this company does not exist". You will soon be surprised when you choose to join the Brands Builders Forum, as you will discover that it is the business you know very well. In fact you have always known all the facts you have just read about this company.

Most known brands want to connect to this brand. They spend huge budgets in efforts to connect to this brand. You would imagine brands like Google.com, Microsoft, Unilever, Coca-Cola, IBM, Christian Dior, etc, would not care much about other brands. Believe me, no brand can dare ignore this brand, in spite of their soaring profitability and growth.

As I said earlier, it is the biggest brand, greatest brand and the best known brand in the world; all brands wish to be connected to it in one way or other. Communication brands like CNN, SABC, BBC, Sky News, you name them all, they would like to be associated with this brand.

Strategies that come out of this company are awesome; only fear of the competition prevents the company from leveraging its superior brand power.

The swot analysis of this company is brilliant, but only tactics dealing with weaknesses and threats are paid some attention. Even then only the least important of weaknesses and threats are dealt with; and yet the brand stays best known.This is the case of a well build brand staying the number one, best known brand, in spite of it being mismanaged.

The brand builders forum members are people determined to copy strategies of this brand and use them to uncover dormant brands, and to build other brands or their own businesses into brands.

Strategies to deal with the five market forces are well embedded in this brand's unique software. All the strategies are however ticked off, except the one dealing with entry barriers. These switched off strategies affect the one switched on, very negatively. In spite of that the brand stays resilient and best known.

The members of brand builders forum are exposed to this well known brand, to learn about its strategies. The first surprise they encounter, is that they know the brand well but have never thought it may be the best, greatest and most sought after brand in the world. They have never thought there is a brand in the world bigger than Coca Cola, McDonald, Microsoft, etc .

IF YOU ARE INTERESTED IN EXPLORING THIS BRAND, LEARN FROM IT, UNCOVER OTHER DORMANT BRANDS AND BUILD OTHER RESILIENT BRANDS; JOIN THE FORUM BY REGISTERING ON THIS SITE NOW.