The Greatest Known Brand

The greatest known brand is the also the best known brand and the biggest business in the world, you know. It is generally known to be the most neglected company in the world.

The mission statement of this company has been revised many times, but none of the revised versions is kept in the accessible archives for all of us to learn from. The goals of the company have been identified, recorded and kept under lock and key. These goals have been pursuit and abandoned quietly with or without reason. The decisions made in this company are never open. The executive actions of the CEO are always on the defensive. The company doesn't seem to know that it is leading in all markets.

The brand has the best software in the world, and a robust hardware infrastructure. The brand structure is first class but only 10% it is used, in order to avoid the competition copying the 90%. If the competition manages to copy the brand structure, the executive believe they will succeed in copying the 10% only.

The CEO is the major shareholder. The stakeholders are many, are supportive, and productive. Unfortunately most stakeholders are shunned, ignored, hated, and shut out. A small number is allowed access to information some times, when they happen to be present at the right time, when the CEO is forced by circumstances to consult.

The services of this best known brand are in demand but the supply is restricted, to avoid hard work, competitors copying the brand's intellectual property and bothersome customers.

The accounting systems of this best known brand are robust. The company has effective control systems and clear procedures in place. However, adherence to the controls and procedures is not practiced except in circumstances where non adherence affects the CEO personally.

As you read about this company, which is the greatest known brand in the world and also the biggest business in the world; you are probably thinking "this company does not exist". You will soon be surprised when you choose to join the Brands Builders Forum, as you will discover that it is the business you know very well. In fact you have always known all the facts you have just read about this company.

Most known brands want to connect to this brand. They spend huge budgets in efforts to connect to this brand. You would imagine brands like Google.com, Microsoft, Unilever, Coca-Cola, IBM, Christian Dior, etc, would not care much about other brands. Believe me, no brand can dare ignore this brand, in spite of their soaring profitability and growth.

As I said earlier, it is the biggest brand, greatest brand and the best known brand in the world; all brands wish to be connected to it in one way or other. Communication brands like CNN, SABC, BBC, Sky News, you name them all, they would like to be associated with this brand.

Strategies that come out of this company are awesome; only fear of the competition prevents the company from leveraging its superior brand power.

The swot analysis of this company is brilliant, but only tactics dealing with weaknesses and threats are paid some attention. Even then only the least important of weaknesses and threats are dealt with; and yet the brand stays best known.This is the case of a well build brand staying the number one, best known brand, in spite of it being mismanaged.

The brand builders forum members are people determined to copy strategies of this brand and use them to uncover dormant brands, and to build other brands or their own businesses into brands.

Strategies to deal with the five market forces are well embedded in this brand's unique software. All the strategies are however ticked off, except the one dealing with entry barriers. These switched off strategies affect the one switched on, very negatively. In spite of that the brand stays resilient and best known.

The members of brand builders forum are exposed to this well known brand, to learn about its strategies. The first surprise they encounter, is that they know the brand well but have never thought it may be the best, greatest and most sought after brand in the world. They have never thought there is a brand in the world bigger than Coca Cola, McDonald, Microsoft, etc .

IF YOU ARE INTERESTED IN EXPLORING THIS BRAND, LEARN FROM IT, UNCOVER OTHER DORMANT BRANDS AND BUILD OTHER RESILIENT BRANDS; JOIN THE FORUM BY REGISTERING ON THIS SITE NOW.