About U

The Greatest Brand is U


The greatest known brand is the also the best known brand and the biggest business in the world, you know. It is generally known to be the most neglected company in the world.

The mission statement of this company has been revised many times, but none of the revised versions is kept in the accessible archives for all of us to learn from. The goals of the company have been identified, recorded and kept under lock and key. These goals have been pursuit andabandoned quietly with or without reason. The decisions made in thiscompany are never open. The executive actions of the CEO are always on the defensive. The company doesn't seem to know that it is leading in all markets.

The brand has the best software in the world, and a robust hardware infrastructure. The brand structure is first class but only 10% it is used, in order to avoid the competition copying the 90%. If the competition manages to copy the brand structure, the executive believe they will succeed in copying the 10% only.



The CEO is the major shareholder. The stakeholders are many, are supportive, and productive. Unfortunately most stakeholders are shunned, ignored, hated, and shut out. A small number is allowed access to information some times, when they happen to be present at the right time, when the CEO is forced by circumstances to consult.

The services of this best known brand are in demand but the supply is restricted, to avoid hard work, competitors copying the brand's intellectual property and bothersome customers.

The accounting systems of this best known brand are robust. The company has effective control systems and clear procedures in place. However, adherence to the controls and procedures is not practiced except in circumstances where non adherence affects the CEO personally.

As you read about this company, which is the greatest known brand in the world and also the biggest business in the world; you are probably thinking "this company does not exist". You will soon be surprised when you choose to join the Brands Builders Forum, as you will discover that it is the business you know very well. In fact you have always known all the facts you have just read about this company.